Institute of Construction Specialists
COURSE 8 - STRATEGY FOR CONSTRUCTION SPECIALISTS
SUITABLE FOR
All staff with a strategic role within specialist companies, particularly directors of all disciplines; also corporate staff who deal with subsidiary construction specialist companies.
PROVIDES
- A practical introduction to widely accepted strategic analysis techniques applied to the specialist contracting business environment.
AIMS
- To provide a clear understanding of how specialists can minimise contractual mugging and it’s effects by selecting the appropriate business strategy.
- How to ensure that marketing, quality and human resource policies reinforce generic strategy.
- Improved strategy by some specialist companies has resulted in tripling of profits in successive years. Conversely, poor strategy accounts for the insolvency of many otherwise viable specialist companies every year.
COURSE CONTENT
- Techniques for surveying the nature of individual specilaist markets - relative power for contractors
- Competitors - effects of changing political economic social and technological factors
- Analysis of specialist strengths and weakness in the context of their business environment
- Low cost versus quality driven generic strategies
- Human resourse and marketing policies to compliment overall strategic direction
- How a marketing strategy can reduce contractual problems - segmentation
- Why corporate ownership can both create and/or destroy value in a construction specialist
- Marketing mix and buyer centres
- Appropiate quality
LOCATIONS AND DATES
| Static Systems Group Plc, Wombourne | 29 May 2009 |
For further information about the course locations please on the links above
COSTS
Non-Members £300 excluding VAT (Members attract a 33% discount)
CITB-ConstructionSkills Grant:
IOCS courses are approved by ConstructionSkills. Companies registered with CITB-ConstructionSkills can claim a grant of £35 per person for each day of training.